All posts filed under: Marketing

Digital strategy

I love working in a freelance capacity with graphic design house Flametree Creative on digital strategies for their clients. Recent projects include: Developing a direct marketing campaign strategy for a client with a large database that was under utilised. Developing an overarching plan for social media channels and providing training for the client to implement in house. Campaign strategy for the launch of a new service. Facebook/Google ad campaign management and analysis For more information about my skills view my service directory or contact me to discuss.

women coding

Web life

I love attending the meet up group for WordPress developers in Perth. I have met heaps of amazing entrepreneurs, been inside some awesome co working spaces and last weekend learnt to code! Find out more here: and WordPress meet up

1963 - HM The Queen and the Duke of Edinburgh arrive at Victoria Quay on the royal yacht Britannia credit Fremantle Ports

Walk with the Windsors

This project was a collaboration between the Commonwealth walkway project, City of Fremantle local history and Fremantle Story.   This trail required substantial research compared to  previous trails I have developed for Fremantle Story.   The biggest challenge was finding a way to make visiting namesake streets and buildings more engaging while telling the story of Fremantles connection to the monarchy. I think we did a pretty amazing job since the City of Fremantle had the Mayor plugging the trail in the lead up to Megan and Harrys Wedding!  See for yourself at     Image credit: Fremantle Ports.

hilton harvest

Hilton Harvest

I have been working with this fantastic community group that runs an extensive gardening and community connection program….. off the back of a group of very passionate volunteers! I analysed their current funding and looked for areas to optimise income and presented a report with recommendations.  After further discussions we came up with the solution of creating a brochure that could be easily edited and printed in house to promote donations from business and regular users of the garden. Download the brochure or learn more about Hilton Harvest community garden

propel y culture grants - ru cercle

Panel Member – Arts Grants

It was an honour to sit on the assessment panel for theDrug Aware YCulture grants. Administered by Propel Youth Arts these $3k grants offer young people funding to get their arts idea off the ground.  It was fantastic to see the process that young people are going through to develop their arts practice and the quality of the projects funded is impressive.  Here is a clip from one of my favourite projects Ru (//) Cercle Image credit: Ru (//) Cercle via Propel youth arts

Curious program


Curious was a major project for the community development unit. This project united all the learning programs under one umbrella. Previously the library, meeting place, youth, positive aging, aboriginal engagement and sport created and marketed their own programs individually. This encompassed developing a new name, brand, enrolment, evaluation and workflow management systems……..all meeting accessibility design requirements. It was a fantastic project working with an amazing team of people. Keep up to date with the latest program at or book tickets via Eventbrite.

street art trail

Walking tour – Street art

Working with the Fremantle Story team I got the chance to plan, write, and photograph a walking trail around the city centre about Fremantle’s Street art collection. Even got an article published in their Autumn magazine! Try out the Explore Fremantle street art trail next time you’re in town.

Toy Library. Image Max Kordyl.

Toy Library

I love my local toy library! I was thrilled to be able to help them out with a project recently.  As part of the project I got together with some friends and photographer Max Kordyl to take some amazing shots.

heritage festival in the town hall

Heritage festival

I’ve just finished working on the 2016 Fremantle heritage festival. This festival brings the community together to create events that celebrate the history of our town.   Programs: Heritage festival 2016 Heritage festival 2014 Heritage festival 2013   images: