There’s hardly a time in a PPC campaign’s lifecycle that you wouldn’t need new PPC keyword ideas. Whether you’re just starting out or have been fishing in the PPC waters for years, there’s always room for additional keyword research. If you’re just starting out, it’s pretty simple: you need the keywords for laying out the foundation of your campaigns. Read Article

There are plenty of cool technologies available to collect and examine data. Both web and desktop applications have provided some really great interfaces to fall in love with data mining, and with the rise in popularity we have noticed an increased number of infographics created over the past few years. Read article

It’s difficult to wax poetic about the social media trends of today, because, based on social media’s very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine? Read article

Listening is an overlooked tool that creates an environment of safety when done well. Several studies over the decades have estimated that we spend anywhere from a third to half our time listening. And yet we don’t retain very much. Back in 1957, researchers found that listeners only remembered about half of what they’d heard immediately after someone finished talking. There’s no reason to think that ratio has improved since then. Read full article 

  Each of these tools has been carefully selected for its ability to help you streamline your work, find inspiration easily, show off your amazing design skills, and make collaboration easier. Read article  

The internet presents a high number of tools that marketers can use to spread the word about their products and services. These tools are SEO, content marketing, social media, lead generation, email marketing, paid advertisements and analytics. Read this article and info graphic for a fantastic overview of digital marketing.